Terms and conditions – Shade Italy
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Terms and conditions

Trendfashion Srl, with registered office in Via Ischia I, 34, 63066 Grottammare (AP), Italy, is the owner of this website. By simply connecting to this website, you have joined and are joining without limitation or condition to the terms and conditions set out below. Trendfashion Srl reserves the right to modify the following terms and conditions at any time and without any prior communication. The mere linking to this website by you will be equivalent to the unconditional acceptance of the modifications and revisions of the terms and conditions.



The entire website, texts, images, logos, brands, designs, videos and sounds on the website must be considered the exclusive property of Trendfashion Srl and are subject to copyright as a single work and /or composed and/or collective in accordance with the legislation relating to copyright. Any unauthorized use of such material such as, but not limited to, the storage, modification, publication, distribution, translation, transposition, transmission, total or partial reproduction of the site or its contents, whether in whole or in part, is prohibited, unless prior and specific written authorization to be granted on a case-by-case basis by Trendfashion Srl.


The trademarks used by Trendfashion Srl such as, by way of example and not limited to, Shade Italy, are registered or unregistered trademarks owned by Trendfashion Srl. Their presence on this site cannot be considered in any way as authorization or license, expressed or implied, to the use of trademarks, in any way. Any use of trademarks or similar or confusing names is prohibited and will be prosecuted according to law. In particular, but without limitation, the memorization, modification, publication and reproduction on other websites or on commercial material is prohibited, except with the prior consent of Trendfashion Srl.


By submitting any material, project or idea to this Site, you assume full responsibility for the content of such materials and undertake to hold Trendfashion Srl and its employees and directors harmless and harmless from any damage, cost or loss suffered by said subjects as well as from any claim for compensation proposed against Trendfashion Srl, its employees and directors, for any reason, cause or title, in any case connected to the sending of such materials to this Site. The sending of any material to this Site , project or idea, will result in the automatic acquisition of the same, free of charge and definitively, by Trendfashion Srl which will have every right to use and exploit even economically said materials, projects or ideas including the right to modify them at will. Consent to the free use by Trendfashion Srl of said materials, projects or ideas is granted by sending them, without prejudice in any case to all rights and obligations mandatorily provided for by Italian law. Personal data that is transmitted to Trendfashion Srl with the sending of the aforementioned materials, projects or ideas will be processed in accordance with current regulations.


This site was created to be used for personal and non-commercial purposes. Any use of the website and any content thereof for purposes other than personal and non-commercial purposes is prohibited, unless prior and specific written authorization is granted on a case-by-case basis by Trendfashion Srl. Trendfashion Srl, as owner of the website , has the right to modify, suspend and definitively eliminate the site and any content of the same, at any time and without notice. Trendfashion Srl, at its complete discretion, may also inhibit access to the site or parts of it to all users or to some of them.


On the Shade Italy website there may be links to other websites. The presence of such links does not involve or imply any invitation or recommendation by Trendfashion Srl to visit the hyperlinked sites nor any guarantee regarding their contents, services or goods possibly supplied and sold by them but only intends to constitute a facilitation for users. Trendfashion Srl does not carry out verification and monitoring operations on these websites and their contents. Trendfashion Srl cannot be held responsible for the contents of these sites and the practices adopted by them.


The site is made available to the user in the conditions in which it is found, without any express or implied guarantee, including, by way of example, guarantees of accuracy, reliability, ownership, non-infringement, suitability for specific purposes, or any other warranty, condition, assurance or representation of the site or any of its contents, in whole or in part. The products shown in the e-commerce section of the site do not constitute an offer to the public to buy, and are subject to the rules described in the general conditions of sale, which can be consulted, inter alia, before each purchase. Trendfashion Srl does not guarantee in any way that access to the site will not be interrupted or that it is free from viruses, malfunctions, errors, omissions or loss of transmitted information. Access, navigation, any form of use of the site takes place under the full responsibility of the user. Trendfashion Srl, its administrators, executives, agents and collaborators and all the subjects involved in the conception, creation, production and dissemination of the site cannot be held responsible for any damages of any entity and nature, direct or indirect, which may derive from the use of this site.

The website allows you to make online purchases of Shade Italy branded products. Visit the Shade Italy section to discover all the Shade Italy branded products for sale. Attention, the prices of the products offered for sale on the Site are subject to variations; we therefore recommend that you carefully check the actual sale price shown in the order form together with other relevant information on the products to be purchased. Each purchase is subject to the Trendfashion Srl general terms and conditions of sale; we recommend that you read them carefully and print and keep a copy. All data provided will be treated in compliance with current privacy legislation. You can obtain further information on the Shade Italy service at any time by contacting Shade Italy customer assistance at the email address info@shadeitaly.com, or by writing to Trendfashion Srl, Customer Care E-Commerce, Via Ischia I, 34, 63066 Grottammare ( AP), Italy – Ph: + 39 0735 587631 – Mail: info@shadeitaly.com - Whatsapp: +39 375 646 5600.


For anything not expressly provided for by these legal notes and for any controversy connected to the interpretation of the legal notes, the user acknowledges that only and exclusively Italian law will be applicable. Any dispute relating to these legal notes and/or the use of the www.shadeitaly.com site will be devolved to the exclusive jurisdiction of the Court of Milan. By consulting this site, the user expressly agrees:
1. to the exclusive jurisdiction of the Court of Milan for the resolution of any disputes connected to the interpretation of these legal notes and/or to the use of the Website www.shadeitaly.com
2. to hold Trendfashion Srl harmless and harmless from any damage deriving from the material sent to the site.
3. to the exclusion of liability and guarantees by Trendfashion Srl.


This information is provided pursuant to art. 13 of Legislative Decree no. 196/2003 – Code regarding the protection of personal data (hereinafter the “Privacy Code”) to those who interact with web services accessible electronically from the address: www.shadeitaly.com. The information is provided only for the site in question and not for other websites that may be consulted by the user via links.


Consultation of the www.shadeitaly.com site may involve the processing of data relating to identified or identifiable persons. The data controller will be Trendfashion Srl, Via Ischia I, 34, 63066 Grottammare (AP), Italy; the persons in charge of the processing are all the collaborators who are entrusted with the management of this website from time to time, directly or with the help of technical third parties. More information on the data controllers can be found by writing to info@shadeitaly.com. Trendfashion Srl reserves the right not to follow up on illegitimate requests or requests that are not based on the rights referred to in the Privacy Code.


The treatments connected to the web services of this site take place at the Trendfashion Srl operational headquarters and are only handled by technical personnel in charge of the treatment or by any technical partners appointed for this purpose. No data deriving from the web service is disclosed. The personal data communicated by users who request dispatch of informative material or registration in the curriculum database are used only to perform the service or assistance requested.


Some personal data, the transmission of which is implicit in the use of Internet communication protocols, are acquired by the software and computer systems that allow the functioning of this website during their normal operation. These data are not collected to be associated with identified subjects but, due to their very nature, could, through processing and links with information held by third parties, allow users to be identified. By way of example, the data in question may be: the addresses provided by Internet Providers, the domain names of the computers used by users who connect to the site, the addresses in URI (Uniform Resource Identifier) ​​notation of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the operating system and the computer environment of the user. The use of such data is limited to the sole purpose of obtaining anonymous statistical information on the use of the site and to check its correct functioning and are canceled immediately after processing. The data could be used to ascertain responsibility in the event of hypothetical computer crimes against the site: except for this eventuality, the data on web contacts do not currently persist for more than six months.


The sending by users of e-mail to the addresses indicated on this site involves the subsequent acquisition of the sender's address, necessary to respond to requests, as well as any other personal data present in the message. With the exception of what is specified above with reference to navigation data, the user is free to provide the personal data contained in the forms for registration in the curricula database or for sending information material or other communications. Failure to provide such data may make it impossible to obtain what has been requested.


Except as otherwise specified here, if you have asked us to send you the Shade Italy newsletter (by entering your email in the appropriate field and giving the send command) your request includes your consent to the processing of the data provided (email, gender and date birthday) by Trendfashion Srl and its technical partners. Trendfashion Srl will be able to send you the newsletter to the specified email address and you can unsubscribe at any time by clicking on "Unsubscribe" at the bottom of each newsletter.


This Cookie Policy is intended to illustrate the types and categories of cookies, the purposes and methods of use of cookies by Trendfashion Srl, Data Controller, with registered office in Via Ischia I, 34, 63066 Grottammare (AP) , Italy, as well as to provide you with useful information regarding the possible elimination or refusal of cookies on the site. As Data Controller of personal data, Trendfashion Srl reserves the right to modify this Policy at any time: any modification will take effect from the date of publication on the Site.

What are Cookies?

Cookies are small text files sent from a server to the Internet browser of the user's computer, which are automatically saved on your computer when you visit certain Internet sites, and automatically sent back to the server at each occurrence or subsequent access to the site. For the Shade Italy site and related sub-domains we use cookies, requesting the user's consent where the law or applicable regulations provide for it, to facilitate navigation and personalize the information addressed to the user. We also use similar systems to collect information about users, such as IP address, browser type and operating system used and/or web pages visited by a user, for statistical or security purposes. Cookies are useful because they allow our website to recognize the user's device and have various purposes such as, for example, allowing you to navigate between pages efficiently, remembering your favorite pages and, in general, improving your browsing experience. They also make it possible to ensure that the advertising content displayed online is more targeted to a user and his interests. We inform you that if you decide to disable or refuse cookies, some parts of the Shade Italy site and related sub-domains may be inaccessible or not function properly. Therefore, for a facilitated and complete use of this site it would be advisable for the user to configure his browser to accept the receipt of these cookies. Cookies are not harmful to your computer, tablet or smartphone. In the cookies generated by the www.shadeitaly.com site, no personal identification information is stored but only encrypted information.

The Trendfashion Srl website and related subdomains use the following cookies:

Navigation cookies

These cookies are essential to allow you to browse the site and use its features. Without cookies it is possible that some features are not accessible or do not work properly. Strictly necessary cookies are used to store an identifier in order to uniquely identify you from other users, so as to provide you with a consistent and accurate service.

Performance cookies

These cookies can be ours or partners, session or persistent. Their use is limited to the performance and improvement of the site. These cookies do not collect information that can identify the user. All information collected by these cookies is aggregated anonymously and is only used to improve site functionality. Functional cookies Cookies are usually the result of a user action, but they can also be implemented in the provision of a service, not explicitly requested, but offered to the user. They can also be used to avoid offering a specific user a service already offered again. Furthermore, these cookies allow the site to keep track of user choices. The information collected by these cookies is anonymous and cannot trace user behavior on other sites.

Third party cookies for marketing/retargeting

These cookies are used by partners of the site www.shadeitaly.com, in order to propose our advertising messages when you visit other sites, showing for example the latest products you have viewed on the site. These cookies can also be used to show products that may interest you or similar to those you have previously viewed. The use of these cookies does not imply the treatment of personal data, but it can allow connection to the browser installed on your computer or on other devices used during navigation.

How to disable cookies
The rules on the protection of personal data provide that the user can disable cookies already administered ("opt-out"). The opt-out is foreseen for CDs. "technical cookies" (art.122 of the Privacy Code), as well as for cookies that are not among the "technical cookies" previously accepted ("opt in") by the user. By virtue of this distinction, the user can proceed with the disabling and/or cancellation of cookies ("opt-out") through the relative settings of his browser by clicking on the relative links:

Microsoft Internet Explorer https://support.microsoft/en-us/kb/278835/it

Google Chrome https://support.google/accounts/answer/32050?hl=it

Mozilla Firefox https://support.mozilla.org/it/kb/Eliminare%20i%20cookie

Safari https://support.apple/it-it/HT201265

Opera http://help.opera/Windows/12.10/it/cookies.html

The user can also proceed with the disabling and/or deletion of individual non-technical cookies administered by third parties by accessing the website managed by the European Interactive Digital Advertising Alliance (EDAA) at the address www.youronlinechoices.eu.

Technical/analytical cookies:

  • Technical cookies

They are used by the first party to ensure efficient navigation, session stability, permanence of the cart, login throughout the session and the selected country of navigation. They also serve to memorize the choices made by the user regarding the display of some elements of the page, such as information and communication banners. Finally, a cookie with a duration of no more than 12 months is installed to track the user's consent and avoid requesting it again through the banner.

  • Analytical cookies

They are used by third parties, even in disaggregated form, for the management of statistics. These cookies collect information relating to the use of our site, to allow us to improve the browsing and purchasing experience of users. All information collected is anonymous. By way of example, these cookies collect the following information:
– number of visitors, page views and navigation within the site;
– effectiveness of acquisition campaigns based on the source of web traffic;
– details on products viewed and possibly purchased;

Cookies used by third parties:
•Google Analytics
• Google Ads
• Facebook
• Twitter
• Instagram
• Pinterest


Personal data is processed with automated tools for the time strictly necessary to achieve the purposes for which it was collected, unless a longer retention period is required or permitted by law. Trendfashion Srl reserves the right to access or disclose user information, including the content of any communications sent to Trendfashion Srl, for one or more of the following purposes: (i) fulfillment of a duty imposed by law; (ii) ensure compliance with the law; (iii) protect your rights or the rights of other users; (iv) any other purpose authorized by law.
For the purposes of managing requests from users or customers, Trendfashion Srl may share personal data with companies that provide services, such as data processing, execution of customer orders, transport services and delivery of products to the addresses declared, assistance clients.


The data is processed for purposes functional to the performance of Trendfashion Srl's business and the business of its subsidiaries and/or associated companies pursuant to art. 2359 of the civil code, in particular for:
1. provision of services based on a web interface (user registry registration)
2. insertion in the curricula database
3. provision of commercial information relating to the activity of Trendfashion Srl.
4. statistical research
5. for internal purposes, for checks, analysis - including statistics - of data and research to improve products, services and communications with customers


The subjects to whom the personal data refer may at any time exercise the rights provided for by Article 7 of Legislative Decree 196/2003 against the Data Controller, including the right to obtain confirmation of the existence or not of data personal data concerning them, to know the content and origin of the data, the purposes and methods of treatment. They also have the right to verify its accuracy, request its integration, updating and rectification, or, when interested, the cancellation, transformation into anonymous form or blocking of data processed in violation of the law, including those whose retention is not necessary in relation to the purposes for which the data were collected or subsequently processed, as well as to oppose, for legitimate reasons, the processing of personal data concerning them. The data controller will be Trendfashion Srl, Via Ischia I, 34, 63066 Grottammare (AP), Italy. The persons in charge of processing are all the collaborators who are entrusted with the management of this website from time to time, directly or through technical third parties.
For further information relating to the personal data processing carried out by Trendfashion Srl through the Website, you can contact us at the following address info@shadeitaly.com or by mail to Trendfashion Srl, Via Ischia I, 34, 63066 Grottammare (AP), Italy – Ph: + 39 0735 587631 – Mail: info@shadeitaly.com – Whatsapp: +39 375 646 5600


This information may be modified over time to adapt to changes in the legislation on the subject or for reasons of commercial convenience. Any substantial change will be published at this address, and the user is responsible for periodically monitoring this website to find out about the validity or modification of these conditions.

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